Plug & play
Tech-powered
Creative engine
For the age of AI
Seamlessly integrate our agile, experienced team into your workflows.
Power intelligent break-through content, audience engagement and ROI with the latest tech.
Good ideas ignite brand power, setting business in motion.
Your co-pilot for every marketing campaign: learn to use AI effectively with our expert guidance.
Plug & play
Seamlessly integrate our agile, experienced team into your workflows.
Tech-powered
Power intelligent break-through content, audience engagement and ROI with the latest tech
Creative engine
Good ideas ignite brand power, setting business in motion.
For the age of AI
Your co-pilot for every marketing campaign: learn to use AI effectively with our expert guidance.
About
Born from Google's creative labs, ROY stands for a simple truth: creative excellence is the most powerful force in marketing. Explosion of content, overwhelming amount of data, attention scarcity, AI disruption: these subjects emerged from over 50 interviews with leading CMOs across Europe. They told us: ‘we all feel like “new beginners”…’. ROY was designed to guide in these areas.
Services
Creative Content & Campaigns
We craft engaging, high-performing content across platforms, formats, and leveraging the latest trends and tech.
Innovation & tech solutions
We help brands navigate the cutting edge of tech and innovation, providing tailored solutions to drive business forward.
Why ROY
Inspire and train to power up your marketing maturity
Innovative creator, influencer and social commerce campaigns
Format-agnostic break-through creativity
AI-powered Sprints with our 10X Innovation Engine™
AI-enhanced content optimization
Innovative experiences with new tech
Cross-platform campaign concepts
Expert production assistance
Big Brand Ideas
We help your brand express itself and shine with the Google way: “always put clients first and all else will follow”, from diagnosis to strategy, to ideation and declinations in advertising campaigns.
Lean Forward
Get the latest thought-leadership in contemporary branding, marketing, tech and creativity. We provide seasoned speakers, arresting keynotes and team training on trends, formats, and tech.
New Campaigns
Be it Reels, Shorts, TikTok or Long Form, we craft attention-grabbing content that performs across all platforms. We create content strategies based on creative golden rules to ensure maximum effectiveness.
Creators and Social Commerce
From content to ads to social commerce, we work with Influencers and Creators to generate exciting brand and shoppable content perfectly suited to your brand.
Review and Revamp
From reviving low performing videos to charting new creative territories, our cross-platform playbook maximizes your content impact and ROI.
Technology and Gen AI
Navigating the complexities of Gen AI? We specialize in crafting tailored AI solutions that align perfectly with your brand’s unique needs; from sparking innovative ideas to developing cutting-edge prototypes.
10X Innovation Engine
Our 10X Innovation Engine tackles your innovation challenges, delivers AI-Powered Sprints and co-creates solutions with you in exciting short or longer format sessions.
Innovation
We are seasoned Sprint Masters
Brainstorm innovation with us. Our proprietary 10X Innovation Engine uses AI-powered Sprint methodology to solve your innovation challenges. AI meets Design Thinking: creativity at lighting speed.
We are powered by a premium, trusted tools & partner ecosystem
System1
we use their Test Your Ad (TYA) and Test Your Innovation (TYI) tools to quickly predict the short and long term potential of ads and ideas.
Kantar
with Kantar’s Meaningful Different and Salient framework at the heart of our solutions, we can reliably predict whether your marketing will drive incremental sales and brand equity.
Connected Stories
with their AI tools we can craft creatives that stand out, efficiently. Leveraging the latest in advanced multimodal GenAI technology.
Looker Dashboards
we build custom dashboards for you to feel the pulse of performance campaigns in real time.
System1
We use their Test Your Ad (TYA) and Test Your Innovation (TYI) tools to quickly predict the short and long term potential of ads and ideas.
Kantar
With Kantar’s Meaningful Different and Salient framework at the heart of our solutions, we can reliably predict whether your marketing will drive incremental sales and brand equity.
Connected Stories
With their AI tools we can craft creatives that stand out, efficiently. Leveraging the latest in advanced multimodal GenAI technology.
Looker Dashboards
We build custom dashboards for you to feel the pulse of performance campaigns in real time.
20+ Years of Google Experience
Unique and proven track record of delivering exceptional work for top global brands.
End-to-end
Support
Your co-pilot for every marketing campaign, from strategy, to creation, to production and measurement.
Creative force
Good creativity is good for business. We bet everything on creativity, the biggest driver of ROI in advertising.
Passion for results
We master the golden rules of creative effectiveness, delivering ideas that drive metrics and ROI.
Sprint Masters
Deep collaboration through agile, tech-infused, AI-powered Sprints to develop immediate outcomes.
Team
Our Team is a unique mix of former Google innovators, who master data driven creativity and innovation, with international creative experts who understand and use cultural nuances to maximize the effectiveness of ideas. We work as a perfect extension of your team, within your organization or right next door.
17 years at Google as Creative leader YouTube and Branding expert Awarded 6 Cannes Lions
Gio
Formerly at Google as Producer Cannes Young Director Award Innovation Digital Producer
Andrea
Giorgio
Italy
ROY founder, 18 years at Google as Creative Lead working with global brands on creative effectiveness and marketing innovation.
Ben
United Kingdom
Creative Technologist, Software Engineer, Tech Lead, Innovation, AI, AR, VR, MR, XR, 3D, 2D, Web, Full stack, UX. Former Creative Technologist at Google.
Bruno
Brazil
Specialist in powerful visual storytelling, big ideas, global campaigns, and innovative creative thinking and AI enthusiast.
Claudia
Italia
Integrated digital and social advertising, design and development of creative concepts and unconventional projects, branding and identity.
Federica
Italia
Born art director, now creative freelance expert in advertising, art direction, creative strategy, graphic & logo design and visual identity.
Luiz
Brazil
Creative Director with 20+ years leading award-winning, cross-cultural teams for top global brands and agencies. Former Creative Lead at Google.
Martin
Sweden
Creative director specializing in innovative brand experiences, digital design, and compelling storytelling campaigns.
Maud
Francia
Former Creative Strategy lead at Google, expert in creative effectiveness, digital content strategy, data analytics, AI education, Diversity, Equity, and Inclusion.
Miguel
Brazil
Nikolay
Germania
Creative Technologist, expert of Mixed Reality, Machine Learning & Emerging Technologies | Lecturer for AI in Design Innovation. Former Google Creative Technologist.
Oksana
United Kingdom
Creative director mastering TikTok, social movements, integrated campaigns, and brand storytelling through art and copy.
Omar
United Kingdom
AI Creative Director, Film Director with a demonstrated history of working in the Creative Advertising, Storytelling and Creative Technology industry.
Selina
United Kingdom
Big ideas specialist, global campaigns, powerful copy, engaging film content, strong international experience including automotive.
Silvia
Italia
Creative and Art Director, branding and ideation from the digital native to the physical, from the strategic to the tactical, but always with well thought-out ideas.
Tom
Germania
Full stack Copywriter, VUI & CXD expert. Campaign systems thinker, concept hero and idea volcano
Valentina
Italia
Expert in disruptive communication and integrated campaigns, skilled on social and editorial content, experience in repositioning and engaging creative strategies.
Roman
England
Art director, conceptual thinker, graphic designer, polaroid photographer, cartoon drawer, A.I filmmaker… or just a guy with a good eye if you prefer.
Giorgio
Italy
ROY founder, 18 years at Google as Creative Lead working with global brands on creative effectiveness and marketing innovation.
Ben
United Kingdom
Creative Technologist, Software Engineer, Tech Lead, Innovation, AI, AR, VR, MR, XR, 3D, 2D, Web, Full stack, UX. Former Creative Technologist at Google.
Bruno
Brazil
Specialist in powerful visual storytelling, big ideas, global campaigns, and innovative creative thinking and AI enthusiast.
Claudia
Italia
Integrated digital and social advertising, design and development of creative concepts and unconventional projects, branding and identity.
Federica
Italia
Born art director, now creative freelance expert in advertising, art direction, creative strategy, graphic & logo design and visual identity.
Luiz
Brazil
Creative Director with 20+ years leading award-winning, cross-cultural teams for top global brands and agencies. Former Creative Lead at Google.
Martin
Sweden
Creative director specializing in innovative brand experiences, digital design, and compelling storytelling campaigns.
Maud
Francia
Former Creative Strategy lead at Google, expert in creative effectiveness, digital content strategy, data analytics, AI education, Diversity, Equity, and Inclusion.
Miguel
Nikolay
Germania
Creative Technologist, expert of Mixed Reality, Machine Learning & Emerging Technologies | Lecturer for AI in Design Innovation. Former Google Creative Technologist.
Oksana
United Kingdom
Creative director mastering TikTok, social movements, integrated campaigns, and brand storytelling through art and copy.
Omar
United Kingdom
AI Creative Director, Film Director with a demonstrated history of working in the Creative Advertising, Storytelling and Creative Technology industry.
Selina
United Kingdom
Big ideas specialist, global campaigns, powerful copy, engaging film content, strong international experience including automotive.
Silvia
Italia
Art direction, branding and ideation from the digital native to the physical, from the strategic to the tactical, but always with well thought-out ideas.
Tom
Germania
Full stack Copywriter, VUI & CXD expert. Campaign systems thinker, concept hero and idea volcano
Valentina
Italia
Expert in disruptive communication and integrated campaigns, skilled on social and editorial content, experience in repositioning and engaging creative strategies.
Creativity and technology have never come together so close as they are today, nor have evolved so fast.